by John Marshall on July 28, 2009
Adding friends to your Facebook seems like a easy step in the process but I will tell you this: Many markets mess it up! So how do marketers mess up something so simple as adding friends? Well I will tell you, its called the shotgun strategy. So how do you avoid this shotgun strategy and go after your target market?
Step One: Who Is Your Target Market? That’s the million dollar question. Lets say you were selling video games. You only want to add friends who play and buy those video games. Think of your target market.
Step Two: Find your target market. You ask how do I do that. Its very easy if your target market is video games, you go to groups and search for stuff related to video games. Once you find these groups of people you now have your target market in front of you.
Step Three: Build your following. Its time to start adding friends and having fun. Here are a few things to keep in mind when building your following.
- Only add 50 Friends a day. (If you go too fast FaceBook will tell you to slow down)
- Don’t use a program to add friends. (Facebook will kick you out)
- Add a personal message when adding friends. (Draft a message, one that sounds professional, and keep it handy)
- Approve all requests for friendship from others.
- Join Groups in your target market.(people will invite you from these groups)
- Join the conversation. (Get out in the conversation and be seen)
- Write on your friends Walls.
- Link your FaceBook to other websites. Your Blog, Twitter, Myspace and You tube.
Use this strategy and your following will start to climb. You won’t have 1000 followers overnight. Facebook doesn’t work that way but if you stay consistent and do it everyday, you will be very surprised at how well it works.
I hope you enjoyed the information and would love to hear you thoughts on the subject of “Build Your Following”.
To learn more about creating a Successful Home Based Business, enter your first name and email below!
by John Marshall on July 23, 2009
Setting up your profile is very important. You want to have a page that draws people into your profile and eventually have them clicking on your links. You want to come across as a professional and a person that they might want to meet in real life. This can be very tricky to pull off, but it all starts with the picture.
Your Picture is what they see first. It’s the first impression you make on them, and my mom always told me to make a good first impression. So make sure you have a good picture of you. Now I see some people with a picture of their business logo. You have to ask yourself if you see a picture of a business logo right off the bat, what would you think? I know what I’m going to think, what is this person trying to sell me. Not a very good first impression. On the other hand you might not want a picture of you taking a beer bong from your college days. Use common since and ask yourself when looking at your picture, would I want to work with this person?
After your Picture, the next thing on your profile page people see is the box below your picture. This box gives you a chance to write a little about yourself and put a link in it. This is what mine looks like.
[click to continue…]
by John Marshall on July 22, 2009
How to market on Facebook the right way. This is the most important topic of this series and so many marketers are doing this wrong on Facebook and other social media web sites. Don’t be that guy or gal who spams people! This is getting bad on the internet. People are so pitchy right when they meet someone. I’m sorry to say that’s very spam like and people hate it on social media.
People on Facebook Don’t care about your Business Opportunity!
People go on Facebook to socialize with people, not to do business. This is a fact and there is no getting around it. So I bet you are asking yourself . How and why would I market on Facebook if they don’t care about my business? This is the fun part!
[click to continue…]
by John Marshall on July 20, 2009
The first thing I want to cover is why you should be using Facebook to market your home based business. So if you didn’t know or you are new to the internet, Facebook is ranked as the 4th most visited site in the world by Alexa.com. What does that mean to you? You can use some of that traffic and redirect it to your website if you know how.
Now here are some more crazy stats on Facebook from there PR Page
- More than 250 million active users
- More than 120 million users log on to Facebook at least once each day
- More than two-thirds of Facebook users are outside of college
- The fastest growing demographic is those 35 years old and older
FaceBook gives you a unparalleled free marketing platform that is unheard of. If used right, Facebook can give you the extra traffic that you have been looking for, to your sight. Plus the possibility of marketing going viral is very real. Facebook and all its features allow you to talk to hundreds or even thousands of people at the click of the mouse.
However, most marketers lack the understanding of how to market the channels Facebook offers, most of which are viral. If you can stand out from the mass of marketers and position yourself , you will be able to capture a huge following. My goal here is to show you what’s possible on Facebook. Facebook offers many ways to get the word out and bring the people in.
So if this makes you excited about learning how to use Facebook to market your Home Based Business, the next post in this Marketing Series is Getting Started.
