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opt in lead

Opt In Leads! Why Would You Pay For Leads?

by John Marshall on January 8, 2010

Opt in leads are the only leads you want in your sales funnel. Stop wasting money on buying leads and calling people who don not know who the hell you are. If you are currently buying leads or thinking about buying leads, Stop! Don not waste your money! Maybe you are just trying to find out how to generate opt-in-leads on your own. If that’s the case, you have come to the right place.

First we have to go over what is an opt in lead. Opt in leads are simply when someone comes to a website and puts their information into that website requesting more information. That is an opt-in-lead.

It’s really that simple, but it turns out people still buy leads. Now what’s wrong with buying leads you say? Well first you are paying money for them, second you get them from a company who is selling those leads to multiple people. Finally when you call those leads, 9 times out of 10 they do not care what you are trying to sell them.

So what are the steps to getting opt-in-leads and saying good bye to painful calls to cold leads.

Step 1: You have to have a product or service someone needs. When I say needs, I’m not talking about everyone you know. If you have a business opportunity you should find people who are looking for a business, not your 85 year old grandma who can’t even send an e-mail. Don’t force your product or service on to people that just pushes them away.

Step 2: Create a website so people can look at your website and see if your product or service is for them. On that site you will have a place for them to enter their information asking for more information on what you have to offer. This is an opt in lead you have their information, they want to know more about your product and it was free.

Step 3: After you have a website up and running, you must send people to your website that are looking for your product or services. This is were marketing comes into play. You must learn how to market your business correctly at this point. If you are selling houses in CA you want to market to people who want to buy houses in CA not NY.

This process is not that hard and can work for anyone who is trying to sell something. If you would like to know more about this process fill the form out below.

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