by John Marshall on July 20, 2010
I will be the first to tell you I’m not computer savvy when it comes to building websites. I would rather spend my time learning business building skills, then look at computer code for hours. With that being said I do all the computer coding for my blog. The only reason this is possible is I use a user friendly WordPress theme, and the people who post videos online showing me how to do this stuff. One of the issues I had building my blog was putting a good looking opt-in-form in the sidebar. I found videos helping me do this and in few hours I had an ok opt-in-form. But now I can build a professional looking opt-in-form and put it on my blog in about 3 minutes. That’s right I use Aweber’s Web Form Generator and in minutes it can give me a great looking opt-in-form.
Here is a video showing you how this works and how you can use this to improve your conversions.
What is so cool about this is now you can keep testing new opt-in-forms. If you have any feed back on building web forms or have used the Aweber’s Web Form Generator lets hear it in the comments.
by John Marshall on January 8, 2010
Opt in leads are the only leads you want in your sales funnel. Stop wasting money on buying leads and calling people who don not know who the hell you are. If you are currently buying leads or thinking about buying leads, Stop! Don not waste your money! Maybe you are just trying to find out how to generate opt-in-leads on your own. If that’s the case, you have come to the right place.
First we have to go over what is an opt in lead. Opt in leads are simply when someone comes to a website and puts their information into that website requesting more information. That is an opt-in-lead.
It’s really that simple, but it turns out people still buy leads. Now what’s wrong with buying leads you say? Well first you are paying money for them, second you get them from a company who is selling those leads to multiple people. Finally when you call those leads, 9 times out of 10 they do not care what you are trying to sell them.
So what are the steps to getting opt-in-leads and saying good bye to painful calls to cold leads.
Step 1: You have to have a product or service someone needs. When I say needs, I’m not talking about everyone you know. If you have a business opportunity you should find people who are looking for a business, not your 85 year old grandma who can’t even send an e-mail. Don’t force your product or service on to people that just pushes them away.
Step 2: Create a website so people can look at your website and see if your product or service is for them. On that site you will have a place for them to enter their information asking for more information on what you have to offer. This is an opt in lead you have their information, they want to know more about your product and it was free.
Step 3: After you have a website up and running, you must send people to your website that are looking for your product or services. This is were marketing comes into play. You must learn how to market your business correctly at this point. If you are selling houses in CA you want to market to people who want to buy houses in CA not NY.
This process is not that hard and can work for anyone who is trying to sell something. If you would like to know more about this process fill the form out below.
by John Marshall on September 11, 2009
